Fashion and tennis have long been intertwined, and today’s stars like Coco Gauff and Naomi Osaka are continuing the legacy established by generations before them. Top players are now routinely sought after as brand ambassadors for leading high-fashion labels, further cementing the sport’s influence on global style culture.

Tennis players have also become regular fixtures at major fashion weeks. The Williams sisters and Maria Sharapova set the standard, seamlessly balancing their roles as elite athletes and fashion icons.

Many tennis players now have their own fashion lines, while others take an active role in designing their on-court looks. Here are five players who turned heads with their sense of style in 2025:

#5. Venus Williams

Venus Williams made her long-awaited comeback this year, and her reputation as a fashion icon remains second only to her accomplishments on the court. She turned heads at the US Open with a series of distinct outfits, but one dress in particular stood out and captured everyone’s attention.

#4. Frances Tiafoe

After ending his long-time partnership with Nike, Frances Tiafoe joined forces with Lululemon in 2025. The duo produced several memorable looks throughout the season, but their collaboration for the US Open stood out as one of their most striking and talked-about outfits.

#3. Marta Kostyuk

Marta Kostyuk’s partnership with Wilson has delivered some truly striking outfits in recent years. She made headlines last season with her Wimbledon look, inspired by her own wedding dress. This year, she continued to captivate fans with a series of impeccably crafted Wilson dresses that stood out both on and off the court.

#2. Naomi Osaka

Naomi Osaka has firmly established herself as one of the most forward-thinking players in tennis when it comes to fashion. Never afraid to push the envelope, her Nike outfits consistently rank among the most talked-about looks in the sport. She often builds anticipation by teasing her outfits ahead of major tournaments, and she did exactly that before the French Open.

#1. Coco Gauff

Coco Gauff and New Balance have been on a roll with their on-court kits, with the American star sporting custom looks at nearly every tournament. This year, the duo took things up a notch by bringing luxury fashion house Miu Miu into the mix, adding an extra layer of sophistication to Gauff’s style game.